Ginny Now Builds Shopping Campaigns by Chat

Christian Beeking

Co-Founder, Cloudginny

July 31, 2026 5 min read

July was the most productive month Ginny has ever had. Four big updates went live, and they all serve the same goal: you steer your Google advertising in plain sentences, instead of clicking through menus in your ad account.

Here is everything new at a glance, with concrete examples of how to put it to work right away.

1. Shopping campaigns? Ginny builds them for you now

Until now, Ginny analyzed and optimized your existing campaigns. Now she takes the next step: she builds new Standard Shopping campaigns entirely on her own, campaign, daily budget, product selection, all in one go.

And here is how it works: you describe in the chat, in your own words, what you want. Ginny shows you exactly what she will create beforehand, which campaign, which budget, which products. Nothing goes live until you approve it. No accidental click, no surprise in your ad account.

What used to be an afternoon in your Google Ads account (choosing the campaign type, understanding the settings, building product groups) is now a short conversation.

2. You decide which products get advertised

Not every product belongs in your advertising. Some have too little margin, others are out of season or barely in stock. Yet Google campaigns happily spread your budget across the entire catalog.

That ends now. Ginny can exclude whole brands, categories or individual products from your campaigns, and add them back just as easily when the season returns. Or you flip it around and tell her a campaign should advertise only a specific selection: just your bestsellers, just one brand, just one category.

This works for Shopping and Performance Max campaigns alike.

The result: your ad budget flows only into the products that deserve it.

3. The Performance Max black box is open

Performance Max campaigns are Google’s automated campaigns: they decide for themselves which search queries your products show up for. That often works well, but which search terms those actually are was hard to see until now. A black box your budget flows into.

Ginny opens that black box: she now shows you which search terms your PMax campaigns are actually running for. And when irrelevant ones turn up, search queries that have nothing to do with your catalog or never buy, Ginny blocks them on request.

4. Ginny’s results straight to your inbox

An analysis, a to-do list, a summary from the chat: Ginny now sends it to you by email on request. That way you have her results where you already work, and you can forward them or work through them whenever it suits you.

You can also add a second recipient address, for example for an AI assistant that works in your inbox and processes Ginny’s to-dos directly. The address is verified once with a quick confirmation email, so nothing accidentally goes to the wrong place.

Also new in July