Automate Performance Max without giving up control

Create Performance Max campaigns that advertise only your products, without video ads or banners that scatter your budget. Set it up yourself in a few steps, or let Ginny, your AI agent in Cloudginny, help. Nothing goes live without your approval.

Set up a shopping campaign for my new product line.

Sure. I’ll build a Performance Max campaign based on your product data:

  • Campaign typePerformance Max
  • Basisyour product data
  • Productsnew product line
  • Daily budget€15

Want me to set it up like this? It only goes live after your approval. Reply Yes or No.

Write a message to Ginny …

Ginny can make mistakes. Nothing is carried out until you approve.

In brief

What Performance Max is

Performance Max is the fully automated campaign type from Google Ads. From one setup, Google runs your ads across Search, Shopping, YouTube, Display, Gmail, Discover and Maps and optimizes with AI toward your goal, usually more revenue.

That makes getting started easy, but takes away almost all visibility into where your money goes.

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This is how your products can appear in Google Shopping.

On video

How Ginny builds your Performance Max campaign

Ginny sets the campaign up, you see every step and approve at the end.

The problem

You can see a lot now. Steering is still up to you.

Google has caught up. You can now see which channel brings in how much, and you see the real search terms for your campaign. That’s good, but it only solves half the problem.

Because the data only helps if you know what to do with it and have the time to do it week after week. Left to itself, Performance Max keeps doing the easiest thing: it runs broadly across every channel, grabs your brand traffic and ends up showing pretty totals that hide where the real value comes from.

The approach

Only your products, no wasted spend

Cloudginny builds Performance Max deliberately lean. The campaign advertises only your products from the shop, without video ads, banners or extra ad copy. That way it runs in Google’s Shopping tab, instead of scattering broadly across Search, YouTube and Display.

That keeps your budget on your products and on real buying intent. This path is made specifically for online shops with product data. If you advertise services without products, a classic search campaign is the better fit.

In

  • Your products from the shop
  • Ads in Google’s Shopping tab
  • Budget where people buy

Out

  • Video ads, banners and extra copy
  • Broad delivery on YouTube and Display
  • Reach in Discover and Gmail
Create

Lean instead of broad: one campaign for exactly your products

You decide how the campaign is created. With the guided wizard you click through in a few steps, without getting lost in the Google Ads account: you pick the products, the budget and the goal, and Cloudginny sets up the rest cleanly. Or you tell Ginny in the chat what you want to advertise, and she builds the campaign for you.

Both ways build the same lean structure, and in both cases you see the full preview first. The campaign only goes live once you approve it.

app.cloudginny.com/campaign/new
Guided wizard for creating a Performance Max campaign with budget and target market

The guided wizard: pick products, budget and goal, done.

You set the daily budget yourself. If you don’t set one, the campaign starts at €15 per day, the minimum is €5. How it bids depends on the budget: up to €15 a day the campaign optimizes for as many conversions as possible, so Google first gathers enough signals. Above that it optimizes for the highest possible revenue. You only set a target ROAS if you explicitly define one.

Ongoing operation

And then it isn’t left to run on its own

Setting up a campaign is just the start. Cloudginny watches it continuously and suggests adjustments to optimize your campaign:

  • Scale budget onto winning products
  • Pull weak products from the ads
  • Protect your brand name
  • Suggest costly search terms as exclusions
  • Warn immediately about rejected products

Every suggestion comes with a reason. It’s only carried out once you agree.

app.cloudginny.com/optimize
Recommendation during operation: approve budget-wasting products for exclusion

Suggestions during ongoing operation, each one to approve.

Requirements

What you need for this

For this to work, you need a connected Google Ads account and a connected Google Merchant Center with your product data. If any of that is missing, Cloudginny tells you beforehand instead of starting the campaign half finished.

Safety

Nothing goes live without your yes

Cloudginny automates the work, not the decision. You always see first what’s supposed to happen.

  • Before setup, you see the full campaign preview.
  • Every later change happens only after your approval.
  • You can step in yourself at any time. It is and stays your account.
From practice
„We had to build professional Google Ads campaigns. Without an in‑house SEA manager, without an agency, without a freelancer.“

Florian Heuberger, Director Growth Marketing & E‑Commerce EU · Aventon E‑Bikes

FAQ

Common questions about Performance Max

Are video ads or banners run too?
No. The campaign runs only with your products, without video ads, banners or extra ad copy. That way it runs in Google’s Shopping tab and doesn’t scatter broadly across Search, YouTube and Display.
Can I set up the campaign without Ginny?
Yes. You can set up the Performance Max campaign yourself with the guided wizard, or let Ginny handle it in chat. Both ways build the same structure, and in both cases you see the full preview beforehand.
Do I need a Google Merchant Center?
Yes. You need a connected Merchant Center with your product data and a connected Google Ads account. Without valid product data, Shopping can’t run. If a connection is missing, you’re told before setup.
Does Performance Max run on my own brand name?
With standard Performance Max this often happens, and you pay for clicks you’d have gotten almost for free. Cloudginny checks this after launch and suggests adding your brand name as an exclusion, so your budget doesn’t flow there.
How long does the learning phase take?
Google campaigns with automated bidding need a learning phase, usually one to two weeks, in some cases up to six. During that time you shouldn’t keep intervening. Cloudginny tells you when adjustments are worth it and when patience is the better choice.
Which shops is it worth it for?
Best for owner‑run B2C online shops that spend between €500 and €50,000 a month on Google Ads and have well‑maintained product data.
Official Google PartnerWebStollen partnerPart of the German Accelerator

Create your first Performance Max campaign

Try Cloudginny for free, or book a free audit. We look at your account and your product data and show you what a lean, product‑focused campaign would do for you, with real numbers.

No obligation · Real numbers from your account