An American e‑bike brand takes the leap into Germany, without an in‑house SEA team, without an agency. With Cloudginny, the first campaigns were live in minutes. The leads have been coming in since November 2025, and active sales have been running since March 2026. Here’s how Aventon did it.
“We had to build professional Google Ads campaigns. Without an in‑house SEA manager, without an agency, without a freelancer.”
Florian Heuberger, Director Growth Marketing & E‑Commerce EU · Aventon E‑Bikes
Aventon E‑Bikes wanted to enter the German market without its own paid search team. Build professional Google Ads campaigns, analyse keywords, allocate budget wisely. All without a specialist, agency or freelancer.
No local team, no room to learn the hard way. But a clear goal: build visibility in the German market, win newsletter leads and prepare the first product launch.
Aventon has worked with Cloudginny since November 2025, first focused on lead generation for the German market. In March 2026 came the next step: the first active sales campaign in its own shop.
Cloudginny explains every step right in the tool. Florian and his team could work independently from day one.
Instead of checking thousands of search terms by hand, Cloudginny automatically finds the strongest keywords and weeds out weak terms and products.
Cloudginny supported the entire market entry, from building the newsletter list to the first sales campaign in Germany.
Aventon now runs professional Google Ads campaigns in the German market, without an in‑house SEA manager, without an agency, without losing control. The campaign structure has grown with the business from day one: from the first lead campaign in November 2025 to the sales campaign running since March 2026.
“Cloudginny is the ideal replacement for an in‑house SEA manager. For our launch in the German market it was a real win. The first campaign was live in minutes.”
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