From agency fees to AI efficiency: Two shops, one Cloudginny playbook

Summary

• Shops: bergbaukalender.de (niche calendar), GERMENS.shop (art-fashion apparel, flagship in Chemnitz) on Premium plan.
• Challenge: High agency fees, need clean tracking and predictable ROI.
• Solution: Tagging/Conversions for both shops, Cloudginny builds & optimizes Google Ads, AI recommendations applied continuously.
• Impact (2 months): 120 h saved (Bergbaukalender) + 35 h (GERMENS) = 155 h, €850 ad-spend saved, €800 → €159/mo fees, +63% CTR, ROI-positive from day one.

Objectives

• Cut fixed fees and wasted spend.
• Establish reliable measurement.
• Improve CTR and profitability quickly.

What we did

• Tagging & conversion tracking.
• Campaign build-out (keywords, ads, negatives, budgets).
• AI recommendations pipeline to reallocate spend and scale winners.

Next

Scale top keywords at target ROAS, more negatives/long-tail, launch remarketing (especially for GERMENS drops/store visits).