The Cloudginny Blog

Search for "Google Ads audit" and what you mostly get is offers: agencies that will examine your account for free, and a contract at the end. That does not answer the question underneath: what is actually being checked, how much of it can I do myself, and what does the rest cost? This article walks through the nine areas of an audit, says for each one where the money typically leaks, and attaches a checklist you can tick off.

Ryze AI is the cheaper multichannel autopilot: $89 flat for Google, Meta, TikTok and LinkedIn. Cloudginny is a Google Ads specialist with a German company behind it, Merchant Center depth and an approval model. This comparison puts prices, channels and control side by side, and says plainly where Ryze wins.

Search for Google Ads management software and you land on Optmyzr, Adalysis or Opteo. They are good tools, just built for somebody who already knows Google Ads: a marketer who writes rules and knows what to do with forty improvement suggestions. Most online shops do not have that person. This article explains what the classic platforms actually do, what an AI agent does differently, which model fits when, and what neither of them can do.

Calculating ROAS takes ten seconds: revenue divided by ad spend. Judging it is the real work, because the same ROAS of 4 means profit at one margin and a loss at another. This article gives you the formula, break-even ROAS, real benchmarks from more than 1.8 million clicks, the target ROAS settings that actually matter in Google Ads, and a calculator that shows you in dollars what is left at the end.

MAI runs Google and Meta largely autonomously through AI agents, targets growing D2C brands and publishes no prices. Cloudginny is a Google Ads specialist for small and mid-sized shops, with prices published from $149. This comparison puts both side by side and says plainly where MAI is the better fit.

AdScale is a broad e-commerce suite covering Google, Meta, creatives, email and SMS. Cloudginny is the opposite: a Google Ads specialist for shops selling into German-speaking markets. This comparison puts prices, channels, shop system support and control models side by side, and says plainly where AdScale is the better choice.