What problem did Cloudginny solve for Elvinci.de?

Launching and optimizing Google Ads without an in-house team, including tagging and conversion tracking.

What were the measurable outcomes?

61 hours saved in 3 months; 76 AI recommendations; over €1,000 in budget savings; CPA €117; CPR €165; €85,000 cart value from Paid Search users.

Case Study

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Elvinci.de launches profitable Google Ads with Cloudginny fast

Summary

Context: B2B wholesaler for returns/surplus goods, EU shipping, AI-assisted ops.
Challenge: No in-house performance team, zero Google Ads setup, missing tracking.
Solution: Cloudginny implemented tagging, generated & optimized Paid Search and applied AI recommendations continuously on Premium plan.
Impact (3 months): 61 h saved, 76 recommendations applied (>€1,000 budget saved), highest engagement channel, CPA €117, CPR €165, €85k cart value from Paid Search users.

Company

Elvinci.de, a German B2B wholesaler specializing in returns and surplus electronics, offers mixed and curated pallets with transparent grading and EU-wide logistics through a members-only online shop. Despite its strong operational foundation, the company faced a major challenge: there was no in-house performance team, no existing Google Ads setup and no tracking in place. To address this, Cloudginny implemented a comprehensive solution under the Premium Plan, setting up complete tagging, creating and optimizing Paid Search campaigns, and continuously applying AI-driven recommendations.

Objectives

Launch Paid Search without an internal team.
Make measurement reliable (tagging, conversion tracking).
Drive high-intent traffic efficiently.

What we did

Sitewide tagging & conversion events.
Rapid campaign scaffolding (keywords, copy, negatives, budgets) using Cloudginny
Weekly AI recommendations applied with one click

Results

61 hours saved in 3 months (creation/analysis/optimization).

76 AI recommendations, >€1,000 spend saved.

Highest engagement rate vs. all channels.

Cost per Action: €117, Cost per Registration: €165.

Paid Search users added €85,000 to carts.

Clean measurement + continuous micro-optimizations > sporadic manual work.

Scale winning queries, retarget cart adders and expand into more channels.

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Elvinci.de launches profitable Google Ads with Cloudginny fast

Summary

Company

Objectives

What we did

Results

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