A specialist online shop for sewing machines and accessories left external agencies behind, took Google Ads into its own hands, and keeps marketing costs permanently below 5% of revenue. Here’s how they got there.
“We saw it all, from mediocre to outright rip‑off.”
Christian Sattler · Naehplatz.de
What the Naehplatz.de team went through is familiar to many mid‑sized retailers: complete dependence on external agencies, rising costs, stagnating results.
“We used to work with agencies. At some point we hit the ceiling. There was no more growth.”
The response was radical: all marketing stopped. Without visibility, revenue collapsed. Running Google Ads in‑house quickly hit its limits: “It’s incredibly complex to understand every corner of an ads account. The expertise simply wasn’t there.”
A recommendation led Naehplatz.de to Cloudginny. The goal: run Google Ads at agency quality themselves, without an agency contract, without a steep learning curve. The trial delivered visible results fast, and moving to a Pro plan was the real turning point.
The team runs the campaigns itself, without having to be a Google Ads expert. Full control, no agency middleman.
Budgets and keywords adjusted with a simple chat command. Hours of manual work, gone.
Cloudginny actively guards against overspending. The team scales with confidence, no nasty surprises at the end of the month.
Splitting a PMax campaign into “sewing machines” and “accessories” used to take days and agency back‑and‑forth. Today it happens in seconds.
Performance has stabilised. Visibility is now fully controllable, with no fear of runaway costs. And marketing costs stay permanently below 5% of revenue.
“Without investing in campaigns, you don’t get the reach you need. But for it to be sustainable, it has to be profitable, and it should even be fun for the retailer. With Cloudginny, we’ve finally found that balance.”
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AI agent for Google Ads in e-commerce
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