Your website in, a finished search campaign out

Ginny reads your website and builds a complete search campaign from it: ad copy, keywords and assets. You see everything first, have anything you don’t like changed, and approve it. Instead of researching keywords and typing copy for weeks.

Build me a search campaign for my shop.

Sure. I looked at your website and built a draft from it: the ad copy is ready, the keywords match what you sell, and the assets are in there too.

Take a look in the preview. Anything you don’t like, I’ll change before anything goes live. Want me to set it up like this? Reply Yes or No.

Write a message to Ginny …

Ginny can make mistakes. Nothing is carried out until you approve.

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Plain talk

What a search campaign is, in one paragraph

A search campaign puts you at the top when someone on Google searches for exactly what you sell. No image, no video, just your ad above the search results, with a headline, a description and a link.

The catch: you need the right search terms, good copy, and you have to keep filtering out what you pay for without it paying off. Those are exactly the three things Cloudginny takes off your plate.

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Headline, description and link: a search ad needs nothing more.

On video

How Ginny builds your search campaign

From website to finished search campaign, walked through once.

Set up

Three routes to a search campaign

Depending on whether you’re starting from scratch, protecting your name, or extending something you already have.

1

Complete campaign via AI

Ginny reads your website and generates ad copy, keywords and assets. You get a preview and can have individual parts changed before the campaign goes live.

2

Brand campaign

A dedicated campaign on your company name, with copy Ginny writes for you. So competitors can’t claim your own name.

3

New ad group

Already have a campaign and want to add a new topic? Ginny builds the matching ad group in, again with a preview beforehand.

Optimize

And it doesn’t stop there

You decide what you get found for

Add, pause or reactivate keywords with one sentence to Ginny. On top of that you set how closely a search has to match your keyword.

Stop wasted spend

Cloudginny reviews the real search queries that triggered your ads and adds unsuitable ones as negative keywords. You no longer pay for clicks that would never have bought.

Improve ad copy

Swap headlines and descriptions, change the landing page. A checker makes sure everything fits Google’s character limits first, so nothing gets cut off.

Find double spend

Cloudginny spots search terms you’re paying for in several campaigns at once. So you’re no longer bidding against yourself.

Keyword match types: how far Google may stray from your wording

Every keyword has a match type, and it decides which searches your ad even enters the auction for. Exact match brings fewer clicks, but the right ones. Broad match brings reach, and with it queries you didn’t really want. Ginny sets the match type per keyword and shows you beforehand what changes as a result.

Your keyword: buy coffee machine

  • Exact matchruns on “buy coffee machine” and on synonymous variants like “order coffee machine”
  • Phrase matchalso runs when extra words sit around it, such as “buy cheap coffee machine”
  • Broad matchcan also be triggered by “order espresso machine”. What Google matches here is up to Google.
Control

What runs directly, and what you approve

Only after your yes

Everything that’s newly created

New campaigns, new ad groups and new keywords you see as a preview first. You have what you don’t like changed, and then approve.

Runs directly

What you can undo any time

Pausing and reactivating keywords, Ginny does immediately. That’s reversible, you undo it with one sentence.

Preview

This is what you see before Google does

You tell Ginny what to advertise, she prepares ad copy, keywords and assets, and you approve before a cent is spent.

app.cloudginny.com/ginny
Ginny prepares a search campaign for coffee machines in the chat

You tell Ginny what to advertise, she clarifies the essentials and builds the campaign, before anything goes live.

Requirements

What you need for this

  • A connected Google Ads account.
  • A website that’s online. That’s where Ginny pulls the content for copy and keywords from.
From practice
“Cloudginny is the ideal replacement for an in‑house SEA manager. For our launch in the German market it was a real win. The first campaign was live in minutes.”

Florian Heuberger, Director Growth Marketing & E‑Commerce EU · Aventon E‑Bikes

FAQ

Common questions about search campaigns

Do I have to write the ad copy myself?
No. Ginny reads your website and creates headlines and descriptions for you. Anything you don’t like, you have changed before the campaign goes live.
And where do the keywords come from?
Ginny suggests those from your website too, together with the assets. You can add, pause or reactivate some at any time later.
Can I decide how closely a search has to match my keyword?
Yes, and that’s the lever between reach and waste. With the keyword “buy coffee machine” you can stay tight, then almost only that exact search comes in. Or you go wider, then you also show up for “order espresso machine”. More people see you, but more of them don’t want to buy. You steer that per keyword.
How do I avoid paying for unsuitable searches?
Cloudginny looks at the real search queries that triggered your ads and adds unsuitable ones as negative keywords. That way your budget doesn’t flow into clicks that never turn into a purchase.
What is a brand campaign and do I need one?
It’s a dedicated campaign on your company name. Useful when people search for you specifically and you don’t want competitors sitting above your name. Ginny builds it for you, copy included.
Does anything go live without me having seen it?
No. New campaigns, ad groups and keywords you get as a preview first. Only pausing and reactivating Ginny does directly, because you can undo that any time.

Let Ginny build your first search campaign

Try Cloudginny for free, or book a free audit. We look at your account and show you where budget is being left behind.

No obligation · Real numbers from your account