With Standard Shopping you advertise exactly the products you want to advertise. A campaign for just one brand, just your bestsellers, or for everything. Ginny builds it for you by chat, and you keep control: exclude, focus, reset, any time.
Happy to. Here’s how I’d set it up:
It only goes live after your approval. Want me to set it up like this? Reply Yes or No.
Ginny can make mistakes. Nothing is carried out until you approve.
Standard Shopping shows your products with an image and a price on Google Shopping, where people already search with intent to buy. The difference from other campaign types: you decide which products go into the campaign, and you see transparently which search terms your money is spent on.
In short: maximum control over your product advertising. And with Cloudginny you get that control without digging through the Google Ads interface.

Espresso Machine “Barista Pro”

Coffee Grinder with Conical Burr

Espresso Beans 1 kg, Organic

Tamper Set 58 mm, Stainless Steel
This is what it looks like when someone searches for your products.
How you set up and steer a Shopping campaign by chat.
Tell Ginny in chat what you want to advertise, individual products or a whole brand, and she builds the matching Shopping campaign from your product feed. You see exactly what gets created beforehand. The campaign only goes live once you approve.
That way you can, for example, put your high-margin products into their own campaign with their own budget, instead of throwing everything into one pot.
Take individual products or whole brands out of the campaign, and bring them back any time. Nothing is final.
Limit the campaign to exactly the products you want to advertise. The rest stays out.
One command, and the campaign runs across your entire range again.
Many products you only take out temporarily, because they’re currently out of stock, because the season is over, or because you want to check the margin first. Just tell Ginny when to remind you, and she gets in touch in good time so the product goes back into the campaign. No sticky note on the monitor, no calendar entry that slips through anyway.
The same automatic watchdogs as with Performance Max also run over your Shopping campaigns. Built as equals on purpose.
Cloudginny regularly scans your campaign for products that only ever burn budget, and puts ready-made exclusion suggestions in front of you to click.
Spots when your campaign is chasing other brands’ search terms, and suggests suitable exclusions. Your budget stays with your products.
Your Shopping campaign, steered by chat instead of a click marathon.
Ginny shows you exactly what she wants to create or change beforehand. Only your yes triggers it.
Excluded products and brands you bring back any time, or reset the campaign to all products.
Even the automatic watchdogs decide nothing on their own. They put ready-made suggestions in front of you to click.
You can see what that looks like in real shops in the success stories.
“Without investing in campaigns, you don’t get the reach you need. But for it to be sustainable, it has to be profitable, and it should even be fun for the retailer. With Cloudginny, we’ve finally found that balance.”
Christian Sattler · Nähplatz.de
Try Cloudginny for free, or book a free audit. We look at your Shopping campaigns and show you where budget is being left behind.
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