Case Study · Coffee & hospitality supplies · gastro‑coffee.com

Revenue first, now margin: how gastro‑coffee.com grows with Google Ads

Q: What does the JTL Extension do?

The free plugin for JTL-Shop sends the purchase prices of your products to Cloudginny. These become margin classes that Ginny uses to set up your Shopping campaigns.

Q: What do I need?

A JTL-Shop on version 5.3 to 5.8, your purchase prices in JTL-Wawi, a Google Merchant Center and a Google Ads account.

Gastro‑Coffee from Rottenburg am Neckar sells its own coffee blends, portafilter machines and barista accessories to hospitality businesses and coffee lovers, in a market with very large competitors. With Cloudginny, revenue via Google Ads grew from almost zero to a mid five‑figure amount within a year, at a good ROAS. Since October 2026, the second step has followed: with the JTL Extension by WebStollen and Cloudginny, it’s no longer just revenue that counts, but margin.

almost €0Monthly revenue via Google Ads at the start

5 figuresYearly revenue via Google Ads today, in the mid range

under 1 yearfrom almost zero to a mid five‑figure year

IndustryCoffee, coffee machines & barista accessories

CustomersHospitality businesses and consumers

Based inRottenburg am Neckar, Germany

Shop systemJTL‑Shop 5

With Cloudginny sinceDecember 2025

Steering by marginsince October 2026, with the JTL Extension

“Top service and a real relief!”

gastro‑coffee.com

The challenge

A market with very large players, where revenue alone says little

Coffee and coffee equipment are fiercely competitive. In Google Shopping, gastro‑coffee.com competes with very large retailers and marketplaces that carry the same portafilter machines, grinders and accessories. The offers appear right next to each other.

When gastro‑coffee.com started with Cloudginny in December 2025, Google Ads brought in almost no revenue. The first goal was obvious: build revenue, and do it profitably.

Against competitors that big, looking at revenue isn’t enough, though. A sale with a high order value can leave little behind, a smaller one with a good margin much more. If you steer Google Ads by revenue alone, the budget may well end up on the products that earn you the least.

The solution

Two phases: grow first, then steer by margin

Cloudginny built the account step by step with gastro‑coffee.com. The system handles the daily optimisation, and the Cloudginny team helps with every question about Google Ads.

Build Google Ads up from almost zero

Set up campaigns, keep checking products and search terms, and steer the budget to where sales happen. The result after less than a year: an account that sells profitably.

Transfer purchase prices from JTL

The free extension for JTL‑Shop, built by WebStollen, sends the purchase prices to Cloudginny. These become margin classes for Google Shopping.

Split campaigns by margin

Ginny sets up the Shopping campaigns by margin class. The budget flows to the products gastro‑coffee.com really earns money on, instead of just those with the highest revenue. Only what’s approved goes live.

For JTL shops

The plugin is free in the JTL Extension Store. You install it, enter your Cloudginny key, and Ginny can split your campaigns by margin.

Start free trial Get the plugin in the JTL Store

You get the key after signing up. How the extension works and what you need for it is on the JTL Extension page.

The result

From almost zero to a mid five‑figure yearly revenue in less than a year

Revenue via Google Ads now sits at a mid five‑figure amount per year, at a good ROAS. Since October 2026, the second phase has been running: the first Shopping campaigns by margin class are live, and the first orders through them are already in.

The goal for the coming months: not just more revenue, but more profit after purchase costs and ad spend. We’ll add how this develops here as soon as there’s enough data.

“Christian Beeking and his team at Cloudginny always take care of our Google Ads concerns, give helpful tips and are very competent and trustworthy. The system is a huge relief for any shop owner. With it, you no longer need expensive agencies. We’d give more than 5 stars in a heartbeat!”

Veronica Rasic

Managing Director · gastro‑coffee.com

Questions?

Frequently asked questions about steering by margin

What does the JTL Extension do?

The free plugin for JTL‑Shop sends the purchase prices of your products to Cloudginny. These become margin classes that Ginny uses to set up your Shopping campaigns.

What do I need?

A JTL‑Shop on version 5.3 to 5.8, your purchase prices in JTL‑Wawi, a Google Merchant Center and a Google Ads account.

Who built the plugin?

WebStollen, a partner of Cloudginny. You’ll find the plugin in the JTL Extension Store.