Most typical feed problems can be solved inside Merchant Center, without anyone touching your inventory system. That is the part we take on if you want it.
Missing attributes, weak titles, GTIN gaps, wrong categories: a lot of that can be fixed with supplemental feeds and feed rules inside Merchant Center. It is the work a merchant is least likely to manage alone, and it lands fast. Disapprovals often drop within days.
Afterwards the change is visible. Instead of a list of recommendations you get a before and an after, with numbers from your own account.
Feed problems live in one of two places. We only work in one of them, and we say so up front rather than afterwards.
| Where | What gets solved there | Who does it |
|---|---|---|
| Inside Merchant Center | Feed rules, supplemental feeds, attribute mapping, category assignment, exclusions, settings for Shopping and Performance Max | We do |
| Inside your shop and inventory system | Master data, maintaining GTINs, product copy, category structure, images, the shop system’s export settings | You or your service partner |
No meeting where we discover together what is going on. The meeting is the handover of finished work.
You invite us into your Merchant Center and Google Ads through the normal user management. No new account, no credentials over email.
We work through a fixed checklist: diagnostics, disapprovals with reasons, feed quality, title and attribute coverage, GTIN gaps, account structure.
Findings are sorted by revenue impact, not by error count. The items carrying most of your potential sit at the top of the list.
90 minutes with finished work on the table. On request we implement whatever is solvable in Merchant Center right afterwards.
In a sales conversation this list matters more than the feature list. It protects the fixed price, and it protects you from false expectations.
| The question | Our answer |
|---|---|
| “Will you rewrite our 3,000 product descriptions?” | No. Copywriting at that scale is not a consulting product. We deliver the title scheme, the writing happens on your side. |
| “Will you maintain the GTINs in our inventory system?” | No. We never touch the inventory system. You get the list of affected items and the target format. |
| “Will you rebuild our shop template?” | No. That belongs with your shop developer, and it is better off there. |
| “Will you set up our conversion tracking?” | No. The audit checks whether it measures cleanly and tells you what to correct. Implementing it happens elsewhere. |
| “Do you guarantee our suspended account gets reinstated?” | No, and nobody honest can. We bring the account into a compliant state and file the request for re‑review. The decision sits with Google. |
| “The feed changed, please redo the audit.” | Happy to, as a new engagement. An audit is a snapshot with an action plan, not ongoing support. That is what the next section is for. |
New errors appear the moment your catalogue changes. That is normal. There are three honest ways to handle it.
After the audit you know where to look and what the messages actually mean. For plenty of shops that is entirely enough.
We check the account regularly, flag what stands out and talk the next steps through with you. Cancellable monthly.
Our software reads your disapprovals daily and reports them before you go looking. Plus product and brand steering in Shopping and Performance Max.
$249 fixed price, one look inside your Merchant Center, one written result. Book an audit afterwards and the amount is credited in full.
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