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Which metrics do you show by default?
CPA/CPR, ROAS/contribution margin (where applicable), hours saved, spend avoided and intent signals (e.g. cart value).
How do you ensure fair period comparison?
Symmetrical windows (e.g. 56/56 days), consistent attribution and impression-mix checks to prevent brand bias.
Does Cloudginny replace an agency?
Often yes, for Search. Strategy stays with you, we automate the daily operational work.
Does this apply to B2B as well?
Yes, we evaluate registration and approval funnels rather than just CTR.